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Shelvy Lamawati

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Departemen Agronomi dan Hortikultura (www.agrohort.ipb.ac.id)

Fakultas Pertanian (www.faperta.ipb.ac.id)

Institut Pertanian Bogor (www.ipb.ac.id)

Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class)

Department of Family and Consumer Sciences, (www.ikk.fema.ipb.ac.id)

College of Human Ecology (www.fema.ipb.ac.id)

Bogor Agricultural University IPB (www.ipb.ac.id)

Prof Dr Ir UJANG SUMARWAN, MSc (www.sumarwan.staff.ipb.ac.id, www. Ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id)

Dr. Ir. Lilik Noor Yuliati, MFSA

Dr. Ir. Megawati simanjuntak, MS

Ir. Retnaningsih, MS

Ir. Md djamaluddin, MSc

Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.

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Kuliah pertama Kamis 25 Februari 2016

Tugas Resume Perilaku Konsumen Kamis pk. 13.00

Processing Information and Perception.

Stimulus is physics or verbal communication which can influencing people.

There is five steps of Information preparation :

  1. Explanation
  2. Interest

Firstly, the producer explains stimulus to the consumers, but the consumers don’t notice that stimulus at all. The consumers make a selection called perceptual selection.

  1. Comprehension

This is the step that consumers interpretation the stimulus, and the consumers make a grouping of the stimulus, called perceptual organization.

  1. Achievement

And after these 3 steps, the consumers make a conclusion about that stimulus.

  1. Retention

Interest just saved to short time memory and sensory memory, but retention save the informatin to long term memory.

 

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